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Peru, the richest country in the world, invites us to discover that being rich isn’t about having the most; it’s about experiencing the most unforgettable moments. And these experiences begin on a trip to Peru, a place where the diversity and authenticity of the culture, nature and food hold the essence of life itself.
The country of all races. Peru’s indigenous Andean origins - the Inca vision of the Cuatro Suyos (four corners) - clashed with the conquering and colonizing spirit of the Spaniards. While the original outcome was submission to Western culture, the inevitable fusion of these civilizations forged a complex, new identity that is full of contradictions because of differing life principles and values. Circumstances added other elements to this mixture which made it even more complex: the spirit and values of the East, the joy and hardworking nature of Africa, as well as Italian, French, Japanese and German ways of life and customs. All these shaped Peruvian identity into what it is today: rich and diverse, with both Andean roots and a strong foreign influence.
To promote the tourism PromPeru has launched a series of videos showing off the highlights of the country’s assets…
