After his first visit to Lima last year as part of the “Fiesta La Zona”, Paulo Londra, the young Argentine rapper and YouTube star, returns to the Peruvian capital at the end of October 2019.
Only in 2017 the hip-hop recording artist uploaded the first music video for his single "Relax" onto YouTube. The clip went viral and received well over 10 million views in less than 5 months. He is one of the most listed artists on Spotify and has millions of followers on social media.
As many in his generation, the 21-year-old began rapping in squares. He forged his style battling in freestyle contests as the so-called El Quinto Escalón, and rapidly stepped up to trap, the musical genre that is conquering every corner of the world right now.
Just over two years into his career Paulo Londra, an artist of the 2.0 age, a part of a new generation, is a phenomenon of the urban music genre.
The Argentine trap and rap artist packs his songs with positive vibes and happiness instead of violence, drugs, insults and sex as many other artists of the genre. As soon a new song is released it goes viral and is an immediate hit on Latin American radio stations.